Our Story

Meet the Doodles Behind It All

Before anything else, you have to meet the two curly-haired troublemakers who started everything.

The Creative Directors

Winston the Doodle

Winston

The Wise Gentleman

The older statesman—wise, opinionated, and deeply convinced he runs the house. A true leader with impeccable taste.

🎂 August 28th

Tux the Doodle

Tux

The Wild Child

Zero chill, maximum personality, and always ready for mischief. Pure doodle energy in fluffy form.

🎂 August 28th (5 years later!)

Both Australian Labradoodles share the same birthday: August 28th… just five years apart.
Total fate. Total chaos. Total inspiration.
Winston and Tux

Hi! I'm Jo

I'm the doodle-obsessed human behind Puppy Jo. My world pretty much revolves around doodles: cuddling them, designing around them, and laughing at their goofy faces daily.

Tux & Winston were the spark that pushed me to create a brand just for doodle lovers — the people who get that doodle life is its own entire personality. Puppy Jo is now a home for that vibe.

We specialize in apparel and gifts that capture everything magical about doodles — the bouncy joy, the sweetness, the curly paws, the zoomies, and the "I didn't do anything… except maybe I did" expressions.

Whether you're walking your Labradoodle at sunrise, snuggling your Goldendoodle on the couch, or surprising a fellow doodle parent with something custom… we make gear that says loud and proud: Yep, I'm doodle-obsessed.

What We Stand For

Quality

We print in small batches on premium fabrics that feel like immediate favorites.

💬

Community

Real humans (hi, it's me!) read every message. Sizing help, design questions, doodle chat — always welcome.

❤️

Giving Back

Every order supports dog rescue efforts, because loving dogs means helping dogs.

Proudly Connected to Our Doodle Roots 💛

Winston & Tux are Australian Labradoodles from Wickersham Farm Authentic Multi-Generational Australian Labradoodles, a breeder known for raising well-socialized, family-raised dogs with exceptional temperaments.

Join the Doodle Pack

When you shop Puppy Jo, you're not just buying doodle merch. You're joining a community of people who believe life is just… better with a fluffy, curly, tail-wagging best friend.

Shop the Collection

I'm so glad you're here.

Jo, Founder
—and my birthday-twinning doodle muses, Tux & Winston 🐶🐶