Our Story
Meet the Doodles Behind It All
Before anything else, you have to meet the two curly-haired troublemakers who started everything.
The Creative Directors
Winston
The Wise Gentleman
The older statesman—wise, opinionated, and deeply convinced he runs the house. A true leader with impeccable taste.
🎂 August 28th
Tux
The Wild Child
Zero chill, maximum personality, and always ready for mischief. Pure doodle energy in fluffy form.
🎂 August 28th (5 years later!)
Total fate. Total chaos. Total inspiration.

Hi! I'm Jo
I'm the doodle-obsessed human behind Puppy Jo. My world pretty much revolves around doodles: cuddling them, designing around them, and laughing at their goofy faces daily.
Tux & Winston were the spark that pushed me to create a brand just for doodle lovers — the people who get that doodle life is its own entire personality. Puppy Jo is now a home for that vibe.
We specialize in apparel and gifts that capture everything magical about doodles — the bouncy joy, the sweetness, the curly paws, the zoomies, and the "I didn't do anything… except maybe I did" expressions.
Whether you're walking your Labradoodle at sunrise, snuggling your Goldendoodle on the couch, or surprising a fellow doodle parent with something custom… we make gear that says loud and proud: Yep, I'm doodle-obsessed.
What We Stand For
Quality
We print in small batches on premium fabrics that feel like immediate favorites.
Community
Real humans (hi, it's me!) read every message. Sizing help, design questions, doodle chat — always welcome.
Giving Back
Every order supports dog rescue efforts, because loving dogs means helping dogs.
Proudly Connected to Our Doodle Roots 💛
Winston & Tux are Australian Labradoodles from Wickersham Farm Authentic Multi-Generational Australian Labradoodles, a breeder known for raising well-socialized, family-raised dogs with exceptional temperaments.
Join the Doodle Pack
When you shop Puppy Jo, you're not just buying doodle merch. You're joining a community of people who believe life is just… better with a fluffy, curly, tail-wagging best friend.
Shop the CollectionI'm so glad you're here.
Jo, Founder
—and my birthday-twinning doodle muses, Tux & Winston 🐶🐶